WAYFINDER SAILING TOURS
In Design I studio, students were instructed to create a service-industry brand as well as a supporting multi-media campaign. The company addresses a wide audience of families and young adults who want to learn more about sailing. The company’s value of education aligns with the audience’s desire for active learning. While competitors’ clients want the most luxurious option with the most expensive package, Wayfinder’s clientele is drawn to the benefits of learning that they get to take home with them.
